Occasionally, we might meet someone approaching us trying to sell or promote something. Sadly, not every one of them can produce a satisfying result. In some scenarios, some prospective customers even turn down their offer unheard even before the salesperson could speak further! There is no doubt they are working very hard and I …
“Sell me this pen” is a line popularised by the movie, The Wolf of Wall Street. Anyone who’s watched this movie remembers this scene. In the final scene, Leonardo DiCaprio who plays former stockbroker Jordan Belfort in the movie takes a pen out of his pocket and challenges three top sales executives …
The Wolf of Wall Street’s Challenge: Sell Me This Pen! Read More »
Netflix marketing strategy has enabled it to continuously grow its subscriber base and maintain a low churn rate. Now, it’s on the top 20 list of the digital powerhouses of this decade. From a humble beginning in 1997 started off by renting DVDs, to the most used online streaming platform today. So, what …
Nike’s Controversial Advertising Campaign by featuring Colin Kaepernick, an outcast American football player and civil rights activist, has drawn record likes on social media and boosted sales. Just Do It I think all of us here know which product or brand famous for this slogan. That’s right. It’s Nike! For this …
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Every Filipinos living out of the republic would make their way to nearest Jollibee outlet in their hometown neighbourhood just to reminisce the fond memories of their childhood. Look at the history, the marketing strategy of Jollibee makes the brand win over Filipinos’ hearts and beat the competition from McDonald’s. Most of us, I …
Jollibee Marketing Strategy: Why Filipinos Love Jollibee So Much Read More »
If I say the word ‘Starbucks’ to you, what is the first thing that comes to mind? You’d most likely say ‘coffee’, with or without a few other choice adjectives added to it. Also, mention the word Starbucks and you’d immediately imagine its iconic green and white mermaid logo, baristas that …
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