Business

Nike Marketing Strategy: Colin Kaepernick's Controversial Advertising

Nike’s Controversial Advertising Campaign by featuring Colin Kaepernick, an outcast American football player and civil rights activist, has drawn record likes on social media and boosted sales.   Just Do It   I think all of us here know which product or brand famous for this slogan.   That’s right. It’s Nike!   For this …

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Jollibee Marketing Strategy: Why Filipinos Love Jollibee So Much

Every Filipinos living out of the republic would make their way to nearest Jollibee outlet in their hometown neighbourhood just to reminisce the fond memories of their childhood. Look at the history, the marketing strategy of Jollibee makes the brand win over Filipinos’ hearts and beat the competition from McDonald’s.    Most of us, I …

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Starbucks Marketing Strategy : How Starbucks Became The Giant In Coffee Industry

If I say the word ‘Starbucks’ to you, what is the first thing that comes to mind?   You’d most likely say ‘coffee’, with or without a few other choice adjectives added to it.       Also, mention the word Starbucks and you’d immediately imagine its iconic green and white mermaid logo, baristas that …

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